Field Manual No. 04a

    From first design to a shop that knows its numbers

    An 82-page playbook and a profit and test tracker for print-on-demand sellers who want to test, list and learn without fooling themselves.

    $29
    • Instant download
    • One payment, no subscription
    Cover of The Print-on-Demand Playbook
    pages
    82
    in the download
    82-page PDF + profit & test tracker
    edition
    Edition 1.0 · October 2026

    Video walkthrough

    Coming soon

    The problem

    Sound familiar?

    Print on demand is easy to start and hard to profit from. Most sellers can tell you their price; few can tell you what's left after fees, shipping and refunds. Many get listings removed for using protected names and designs.

    • You can't say what a sale actually leaves you after fees, shipping and refunds.
    • You're unsure which designs and phrases are safe to sell.
    • You upload designs and wait, with no way to tell which ones to keep.

    A practical playbook for testing designs cheaply and keeping the ones that earn. It starts with the fee stack on real products, so you see the margin before you commit, then moves through rules, niches, design, listings, traffic and a 20-design test with keep, clone and kill rules.

    What you get

    Everything in the download

    The playbook (82 pages)

    How the chain works; the real fee stack worked for a tee, a mug and a poster (the mug leaves about five dollars); trademarks and copyright; audience-first niches; designing without being a designer; providers and samples; listings and tags; traffic; orders, defects and returns; a 20-design test; records and tax.

    POD Profit & Test Tracker (xlsx)

    Unit economics for eight products with break-even ROAS and a discount simulator; a 40-design tracker with verdicts; a listing planner with length checks; a seasonal calendar with lead times; an order and defect log; a monthly P&L; a licence log.

    A closer look

    See it before you buy

    Spreadsheet screens use sample data so you can see how the files work.

    Inside the manual

    What it covers

    1. 01How the print-on-demand chain works
    2. 02The money: the fee stack on real products
    3. 03Trademarks, copyright and platform rules
    4. 04Audience-first niches
    5. 05Designing without being a designer
    6. 06Products and providers, and why to order samples
    7. 07Listings and tags
    8. 08Traffic
    9. 09Orders, defects and returns
    10. 10The twenty-design test
    11. 11A 90-day plan
    12. 12Records and tax

    When you've worked through it

    What you'll have

    • The true margin on each product you plan to sell
    • A list of designs and phrases you have checked before listing
    • A 20-design test with a rule for what to keep, clone or kill
    • A monthly P&L that shows whether the shop makes money

    Fit check

    Is this for you?

    It's for you if

    • People who like testing lots of small bets and have an eye for design or niches

    It's not for you if

    • Anyone who wants a few products with big margins
    • Anyone who wants income without work

    A new release, so no reviews to show yet

    Edition 1.0 is brand new, and we'd rather show you nothing than quotes we didn't earn. Read what's inside and judge it for yourself.

    Your copy

    Get The Print-on-Demand Playbook

    • The playbook (82 pages)
    • POD Profit & Test Tracker (xlsx)
    $29

    One payment. Instant download.

    Please check what's inside first. This is a digital download that can't be returned, so all sales are final. If a file is damaged or won't open, contact us and we'll fix it.

    Want the whole collection?

    The Full Dossier is $97 for all 7 guides, $106 less than buying them one by one.

    Questions

    Before you decide

    Check the numbers before you commit

    An 82-page playbook and a profit and test tracker for print-on-demand sellers who want to test, list and learn without fooling themselves.

    Instant download. Digital product, all sales final.

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    Educational material. Not financial, legal or tax advice. No results are promised or implied. Prices and features of third-party tools are approximate; verify them on the provider's own page.