Choose what to sell, who to sell it to and which model to use, with numbers instead of vibes
How to choose what to sell, who to sell it to and which business model to use, with numbers instead of vibes.
- Instant download
- One payment, no subscription
- pages
- 75
- in the download
- 75-page PDF + scoring workbook
- edition
- Edition 1.0 · October 2026
Video walkthrough
Coming soon
The problem
Sound familiar?
Most people pick a niche by gut, a trend or a course's recommendation. By the time they find out it was wrong, they've spent months.
- You have too many ideas, or none, or one you are too attached to judge fairly.
- You can't tell whether a niche is a bad idea until you've already spent money on it.
- Every guru says a different model is the best one.
A guide and a scorecard workbook that take you from thirty candidate ideas to one, then into a 14-day test with a pass or fail rule written before you start. Niche, offer and model are treated as three separate decisions, which is where most people go wrong.
What you get
Everything in the download
The guide (75 pages)
Niche vs offer vs model; the five models compared honestly; thirty candidates in an afternoon; ten-minute kills; an eight-criteria scorecard; unit economics worked for each model; free demand tests; how to run ten customer conversations; building the offer; the 14-day test.
Niche & Offer Scorecard (xlsx)
A model-fit quiz, weights with presets for each model, a 30-candidate scorer with red-flag checks, a research log, unit economics, an interview log, a 14-day test tracker, an offer builder and a decision sheet.
60 starting prompts and a worked example
Scored from start to finish on three invented candidates, including a tie broken honestly, so you can check your own method against it.
A closer look
See it before you buy
Spreadsheet screens use sample data so you can see how the files work.
Inside the manual
What it covers
- 01Niche, offer and model: three separate decisions
- 02The five models compared honestly
- 03Which model fits you
- 04Thirty candidates in an afternoon
- 05Ten-minute kills
- 06The eight-criteria scorecard
- 07Unit economics for each model
- 08Checking demand without spending
- 09Ten customer conversations
- 10Building the offer
- 11The 14-day test
When you've worked through it
What you'll have
- Thirty candidates reduced to one, with your reasons written down
- Unit economics for your chosen model, using your own inputs
- A pass or fail rule for the 14-day test, set before you begin
- A one-line offer you can put in front of real people
Fit check
Is this for you?
It's for you if
- People at the start of a business with too many ideas, or none, or one they can't judge
It's not for you if
- People who already have a validated offer
- People who want the decision made for them
A new release, so no reviews to show yet
Edition 1.0 is brand new, and we'd rather show you nothing than quotes we didn't earn. Read what's inside and judge it for yourself.
Your copy
Get The Niche & Offer Picker
- The guide (75 pages)
- Niche & Offer Scorecard (xlsx)
- 60 starting prompts and a worked example
One payment. Instant download.
Please check what's inside first. This is a digital download that can't be returned, so all sales are final. If a file is damaged or won't open, contact us and we'll fix it.
Want the whole collection?
The Full Dossier is $97 for all 7 guides, $106 less than buying them one by one.
Questions
Before you decide
Check the numbers before you commit
How to choose what to sell, who to sell it to and which business model to use, with numbers instead of vibes.
Instant download. Digital product, all sales final.
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Educational material. Not financial, legal or tax advice. No results are promised or implied. Prices and features of third-party tools are approximate; verify them on the provider's own page.