Prove it before you build it
An 82-page playbook and launch workbook: choose a problem, validate it with real people, build the smallest useful thing, price it and launch it.
- Instant download
- One payment, no subscription
- pages
- 82
- in the download
- 82-page PDF + launch workbook
- edition
- Edition 1.0 · October 2026
Video walkthrough
Coming soon
The problem
Sound familiar?
A digital product has the best margin of any online business and the worst failure mode: two months building something nobody wanted.
- You have knowledge worth packaging but you're afraid of building something nobody buys.
- You don't know how many sales it takes to repay your time.
- You're unsure how to price it, where to sell it or what to say on the page.
A playbook for packaging what you know into a product you own, with the proof gathered first. It shows the economics, five ways to validate with a go or no-go rule written in advance, and a 14-day launch plan you can follow.
What you get
Everything in the download
The playbook (82 pages)
The economics and how many sales repay your build; choosing the problem and format; five ways to validate with a go/no-go rule written first; designing around one promise; making it well; pricing and packaging; where to sell, and the tax question on digital goods; the sales page; a 14-day launch; life after launch; legal basics; a 60-day plan.
Digital Product Launch Workbook (xlsx)
Economics with a price table; validation tracker and verdict; build plan with hours; launch calendar; funnel tracker with conversion by source; email planner; feedback log with theme counts; decision sheet.
Appendices
A sales page template, validation messages, a five-email launch sequence, and licence and refund wording.
A closer look
See it before you buy
Spreadsheet screens use sample data so you can see how the files work.
Inside the manual
What it covers
- 01The economics: how many sales repay your build
- 02Choosing the problem and the format
- 03Five ways to validate first
- 04Designing around one promise
- 05Making it well
- 06Pricing and packaging
- 07Where to sell
- 08The sales page
- 09The 14-day launch
- 10After launch
- 11Legal basics
- 12A 60-day plan
When you've worked through it
What you'll have
- A validated problem, or an honest no before you built anything
- A price and a break-even sales number worked from your own hours
- A sales page written from the template in the book
- A launch calendar and five emails ready to adapt
Fit check
Is this for you?
It's for you if
- People with knowledge or a skill who want to package it into a product they own
It's not for you if
- Anyone who wants lots of products fast without caring whether they help
A new release, so no reviews to show yet
Edition 1.0 is brand new, and we'd rather show you nothing than quotes we didn't earn. Read what's inside and judge it for yourself.
Your copy
Get Sell Your Own Digital Product
- The playbook (82 pages)
- Digital Product Launch Workbook (xlsx)
- Appendices
One payment. Instant download.
Please check what's inside first. This is a digital download that can't be returned, so all sales are final. If a file is damaged or won't open, contact us and we'll fix it.
Want the whole collection?
The Full Dossier is $97 for all 7 guides, $106 less than buying them one by one.
Questions
Before you decide
Check the numbers before you commit
An 82-page playbook and launch workbook: choose a problem, validate it with real people, build the smallest useful thing, price it and launch it.
Instant download. Digital product, all sales final.
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Educational material. Not financial, legal or tax advice. No results are promised or implied. Prices and features of third-party tools are approximate; verify them on the provider's own page.