About Tally
Tally is a free-first form builder that gives away nearly everything — unlimited forms, unlimited submissions, conditional logic, file uploads, e-signatures, payment collection and custom branding — without a paywall, which makes it the practical starting point for freelancers, solopreneurs and small course creators who need client intake forms, waitlists, or lead magnets but don't want response caps eating into a lead-gen funnel. Where Tally charges is polish and team features: the Pro plan at $24/mo billed annually ($29 monthly) removes Tally branding, adds custom domains and unlimited team collaboration, and the Business plan at $74/mo annually ($89 monthly) adds enterprise controls like email verification and submission data retention. For someone running a lead-gen funnel or client onboarding flow on a tight budget, the free plan alone is often enough — no other mainstream form builder gives away unlimited submissions and integrations at $0. The standard comparison is Tally vs Typeform: Tally has no response cap and costs nothing at the entry level, but lacks Typeform's more conversion-optimized, conversational one-question format and polished animation. Best for freelancers, solopreneurs and indie creators who want a genuinely free, unlimited form builder and don't need Typeform-level conversion polish.
What you can do with it
- Unlimited forms and submissions on the Free plan
- conditional logic and file uploads
- e-signature and payment collection fields
- custom domains and branding removal on Pro
- unlimited team collaboration on Pro
- integrations with Zapier, Sheets, and Notion
Pros
- Genuinely free with no response cap — unusual among form builders and ideal for lead-gen funnels on a budget
- Includes payments, e-signatures and file uploads even on the free tier
- Pro plan at $24/mo (annual) is inexpensive for removing branding and adding custom domains
- Unlimited team members included even on the Pro tier, not gated to Business
Cons
- Less conversion-optimized, conversational UI than Typeform — plainer default form experience
- Free plan still shows Tally branding on public forms
- Smaller integration/template ecosystem than more established competitors
- Fewer advanced analytics on form performance compared to premium form builders
Frequently asked questions
Quick info
This page may contain affiliate links. We only recommend tools we'd use — you pay nothing extra.