About Make
Make (formerly Integromat) is a visual workflow automation platform that connects apps like Zapier does, but with a more powerful, branching visual builder and a credit-based pricing model that's typically cheaper for complex automations. For online business owners, this means you can build automations Zapier can't easily do in its basic tiers — conditional branching, error handling, and multi-path workflows — useful for things like routing customer support tickets by type, syncing ecommerce orders across multiple platforms, or building multi-step content repurposing pipelines. The Free plan includes 1,000 credits/month with a 15-minute minimum interval between runs and up to 2 active scenarios, enough to automate a couple of core workflows at $0. Paid plans are Core at $9/mo for 10,000 credits (unlimited scenarios, 1-minute intervals), Pro at $16/mo adding priority execution and full-text log search, and Teams at $29/mo adding shared scenario templates and team roles — all for 10,000 credits at the entry price point, with credits purchasable in bulk beyond that. Annual billing saves roughly 15%+. The standard comparison is Make vs Zapier: Make is generally the better value for technically comfortable users building complex, multi-branch automations, while Zapier wins on simplicity and raw app-count for simpler linear workflows. Best for online business owners and agencies comfortable with a visual flowchart-style builder who want more automation power per dollar.
What you can do with it
- Visual, branching workflow builder (scenarios)
- 3,000+ app integrations
- credit-based pricing from $9/mo
- error handling and conditional logic
- unlimited active scenarios on paid tiers
- team roles and shared templates on Teams plan
Pros
- Generally cheaper than Zapier for the same automation complexity thanks to credit-based pricing
- Visual branching builder handles complex, multi-path workflows Zapier's basic tiers can't
- Unlimited active scenarios on all paid tiers, even the $9/mo Core plan
- Annual billing lets you prepay credits that last a full year instead of resetting monthly
Cons
- Steeper learning curve than Zapier's simpler linear Zap builder
- Free plan's 15-minute minimum run interval limits real-time automation use cases
- Smaller app integration library than Zapier, though still covers most popular tools
- Credit consumption per operation can be harder to predict than Zapier's simpler task-counting
Frequently asked questions
Quick info
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