CConvertKit
Email marketing built for creators — grow an email list and sell digital products, paid newsletters, and courses on autopilot.
About ConvertKit
ConvertKit (rebranded to Kit in 2024) is an email marketing platform built for creators, and email remains the highest-ROI channel for making money online because you own the audience. You grow a list with unlimited landing pages and forms, then monetise it with automated sequences that sell digital products, paid newsletters, courses, and affiliate offers. The free Newsletter plan covers up to 10,000 subscribers with unlimited sends, landing pages and forms; the Creator plan ($39/mo, or $33/mo billed annually for 1,000 subscribers) adds unlimited visual automations, email sequences, 100+ integrations and A/B testing; Creator Pro ($79/mo, $66 annual) adds team users, subscriber scoring and a newsletter referral system. Built-in Commerce lets you sell products and subscriptions directly, and the ConvertKit/Kit affiliate program pays recurring commissions on referrals. Common comparisons: ConvertKit vs Mailchimp (creator-focused automations vs general marketing) and vs Beehiiv/Substack for paid newsletters. Whether ConvertKit is worth it comes down to one thing — a monetised email list almost always out-earns the subscription. Best for creators, bloggers, coaches and digital-product sellers.
What you can do with it
- Building & monetising an email list
- selling digital products and courses
- paid newsletters
- affiliate email marketing
- automated sales funnels
- creator commerce.
Pros
- Generous free plan up to 10,000 subscribers — start building a monetisable list at zero cost
- Creator-focused automations and sequences turn subscribers into repeat buyers
- Built-in Commerce sells digital products/subscriptions without a separate checkout
- Recurring affiliate program adds a second income stream
Cons
- Gets expensive as your list grows (priced per subscriber)
- Free plan limits you to one user, basic analytics and no A/B testing
- Fewer flashy design templates than general tools like Mailchimp
- Advanced reporting and team features are locked to Creator Pro
Frequently asked questions
Quick info
This page may contain affiliate links. We only recommend tools we'd use — you pay nothing extra.