ClickFunnels logo

    ClickFunnels

    Build high-converting sales funnels that turn clicks into buyers — sell courses, coaching, and digital products with no developer needed.

    Marketing Software
    Subscription
    $81/mo

    About ClickFunnels

    ClickFunnels is a sales-funnel builder for selling online — digital products, online courses, coaching, and e-commerce — without hiring a developer. Instead of a scattered website, you publish a focused funnel (landing page → offer → upsell → checkout) engineered to convert visitors into paying customers. You make money three ways: sell your own offers through funnels, build and charge clients for funnels as a freelancer/agency, or earn through the ClickFunnels affiliate program, which pays 20–40% monthly recurring commissions (plus a 'dream car' bonus at 100 active referrals). ClickFunnels pricing starts at $81/mo (Launch, billed annually) up to $248/mo (Optimize), with a 14-day free trial and 30-day money-back guarantee — so 'is ClickFunnels worth it' comes down to whether your funnel's revenue beats the subscription. Popular comparisons: ClickFunnels vs Kajabi (courses), vs Systeme.io (budget), vs Shopify (physical products), and vs GoHighLevel (agencies). Best for course creators, coaches, info-product sellers, and marketers who want conversions over a pretty website.

    What you can do with it

    • Selling online courses
    • coaching & consulting funnels
    • info-product launches
    • lead generation
    • e-commerce upsell funnels
    • building funnels for clients (agency)
    • affiliate marketing.

    Pros

    • Funnels are conversion-optimized out of the box (templates, A/B testing, upsells/order bumps) to lift sales without design skills
    • Three income paths: sell your own offers, build funnels for clients, or earn 20–40% recurring via the affiliate program
    • All-in-one — pages, email, courses, and checkout in one tool, replacing several separate subscriptions
    • 14-day free trial + 30-day money-back guarantee lowers the risk of testing it

    Cons

    • Expensive for beginners — $81–$297/mo can outweigh revenue until you have a proven offer
    • Steep learning curve for advanced funnels and automations
    • Lower-tier plans cap email contacts (10K) and courses (3)
    • scaling pushes you to pricier plans
    • Overkill if you only need a simple website or sell a single physical product (Shopify/Systeme.io may fit better)

    Frequently asked questions

    Quick info

    CategoryMarketing Software
    Pricing
    Subscription
    Starting at$81/mo
    Visit ClickFunnels

    This page may contain affiliate links. We only recommend tools we'd use — you pay nothing extra.

    What people are saying

    Back to all tools