Mailchimp
Email marketing and automation platform to grow an audience and sell — newsletters, automations, and e-commerce flows.
About Mailchimp
Mailchimp is one of the best-known email marketing platforms, and email remains a top channel for making money because you sell to an audience you own. You build a list, send newsletters and run automated flows (welcome series, abandoned-cart, product launches) that drive sales for e-commerce stores, creators and small businesses; you can also offer email marketing as a freelance service. The free plan exists but was cut in 2026 to just 250 contacts and 500 monthly sends with most automation removed, so serious use means a paid plan — Essentials starts around $13/mo (500 contacts) and scales with list size. Common comparisons: Mailchimp vs ConvertKit/Kit (Mailchimp is broader and e-commerce-friendly; ConvertKit is creator-focused) and Mailchimp vs Brevo. Frequent searches: Mailchimp pricing, Mailchimp free and Mailchimp review. It earns indirectly — revenue comes from what you sell to subscribers. Best for small businesses and e-commerce sellers who want mainstream email marketing with automation and integrations.
What you can do with it
- Email marketing & newsletters
- e-commerce automation (abandoned cart, flows)
- list building
- product launches
- freelance email marketing services.
Pros
- Mainstream, beginner-friendly email marketing with strong integrations
- Automation flows (abandoned cart, welcome) drive e-commerce sales
- Can be offered as a freelance email-marketing service
- Templates and analytics built in
Cons
- Free plan gutted in 2026 (250 contacts, no automation)
- Gets pricey as your list grows
- Less creator/automation-focused than ConvertKit/Kit
- Earns indirectly — depends on what you sell
Frequently asked questions
Quick info
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