DigitalMarketer
Ryan Deiss's marketing training company offering certifications and playbooks for running an agency or in-house marketing function.
Overview
DigitalMarketer, founded by Ryan Deiss, has run marketing certification training since 2010, covering customer value optimization, paid traffic, content marketing, email, and analytics through 11+ individual certifications ($495-999 each) or a $95/month all-access Lab membership including all Mastery Certifications, 36+ playbooks, tactical workshops and a community of 5,000+ members. Deiss and team position it around a 'prove it in our own businesses, then teach it' philosophy, and the company has a genuine multi-year operating history with a 4-star average rating across a meaningful number of reviews. Reviews are mixed on value for money — some consider the price steep relative to free alternatives, and the marketing itself is admittedly aggressive — but there's no evidence of the fraud or refund-denial patterns seen in scam-tier 'guru' products, and the certifications are real, structured curricula rather than a funnel to secret upsells. Best for people running or starting a marketing agency/freelance service who want structured playbooks rather than piecing strategy together from free content alone.
What's included
- 11+ marketing certifications
- 36+ step-by-step playbooks
- Tactical workshops
- Community of 5,000+ marketers
Pros
- Long operating history and real, checkable track record
- Structured playbooks useful for running an agency
- All-access Lab membership is more affordable than individual certs
- Active community of practicing marketers
Cons
- Individual certifications are expensive relative to free alternatives
- Marketing/sales tactics can feel aggressive
- Mixed reviews on overall value for the price
Frequently asked questions
Quick info
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