Copyhackers – Copy School
Joanna Wiebe's conversion-copywriting training — 20+ courses on sales pages, email sequences and ad copy from a founder who wrote copy for Shopify, Buffer and Wistia.
Overview
Joanna Wiebe built Copyhackers off real client work, not the other way around — she was writing conversion-focused copy for companies like Shopify and Wistia before turning that experience into a training business in 2011. That ordering matters in a niche where plenty of "copywriting coaches" have never actually been hired to write copy for anyone. Copy School bundles 20+ individual courses (sales pages, email sequences, Facebook ad copy, pricing pages) under one membership, with free tutorials on the main site to sample the teaching style before paying. The 85% completion rate cited by the company is notably high for online cohort-style training, where most programs see the majority of buyers never finish. The one point worth flagging clearly: the money-back guarantee window is 7 days, shorter than AWAI's 30 or Write of Passage's 14 — reasonable for digesting a big program in a week, so it's worth deciding quickly whether the format works for you.
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What's included
- 20+ courses covering sales pages, email, and ad copy
- Free tutorials and templates to sample before buying
- Monthly or annual membership access
- Team pricing option for agencies
- 7-day money-back guarantee
Pros
- Founder has verifiable client work (Shopify, Buffer, Wistia, Huel) predating the course business
- Unusually high 85% course-completion rate suggests real engagement, not shelfware
- Transparent, straightforward pricing with no hidden upsell funnel
- Large free tutorial library to evaluate teaching style before paying
Cons
- 7-day refund window is short compared to other courses in this batch
- Annual plan ($2,997) is a significant upfront cost if paid in one lump sum
- Focused specifically on conversion/direct-response copy, not general content writing
- Monthly plan ($97/mo) adds up quickly if used long-term instead of the annual option
Frequently asked questions
Quick info
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