The Futur
Chris Do's business-of-creative-work platform — pricing, client sales, negotiation and branding for freelancers and agency owners, taught by the founder of Emmy-winning studio Blind.
Overview
Chris Do started The Futur in 2013 after two decades running Blind, an Emmy-winning motion design and branding studio in LA. That real-world agency background shows in the curriculum — it's built around what he actually charged clients and how he negotiated, not generic "passion to profit" talk. The free tier (YouTube, podcast, blog) covers a huge amount of ground on its own: pricing psychology, how to run a discovery call, positioning a niche. Paid individual courses ($49–$499) go deeper on specific skills like value-based pricing or personal branding. The Pro Group ($1,500/yr or $600/quarter) is the highest-commitment tier — live group coaching, a private community of other working freelancers and studio owners, and swipeable templates for proposals and contracts. It's best suited to people who already have a creative skill (design, video, writing, dev) and are underselling themselves, not people looking for a from-scratch "how do I freelance" 101.
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What's included
- Free YouTube/podcast library (2M+ subscribers)
- Individually priced courses on pricing, sales, and branding
- Pro Group live coaching calls
- Private community of working creatives
- Contract and proposal templates
Pros
- Founder has a real agency track record (Blind, Emmy-winning work), not just a course-selling persona
- Individual courses are cheap ($49–$499) relative to most creator-business training
- Huge free content library to sample before paying anything
- Community skews toward working professionals, not beginners chasing a dream
Cons
- Pro Group membership ($1,500/yr) is a real ongoing cost on top of course purchases
- Best value requires already having a marketable creative skill — it teaches the business side, not the craft
- Some reviewers say the academy isn't worth it if you have access to other business mentorship already
- Content leans heavily toward design/creative services; less directly useful for non-creative freelancers
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